We begin by understanding your territory, pinpointing key demographics, age groups, and locations. Tailoring our ads to your community and what you offer ensures your office’s unique culture shines through. This approach attracts candidates who are a perfect fit, stay longer, and are local to your area.
Data is crucial for finding ideal candidates with social media’s targeting policies. We run up to 12 ads simultaneously, rotating them to find what works best in your territory. Using extensive Home Instead network data, our methods outperform what offices can achieve alone, resulting in higher candidate quality.
In a 'sea of sameness', stand out with high-quality content that appeal to emotions and accurately portray roles. Our creative copywriting and original photography resonate with candidates, setting you apart from competitors. We invest over £50,000 annually in content production, giving all our offices vibrant, engaging ads to attract top talent.
We don’t lock you into long-term contracts. All clients work with us on a rolling three-month term.
Ad spend varies based on revenue and growth goals. We suggest a minimum budget of around £300 per month. Many offices invest about 2% of their revenue. Budgets are flexible and can be adjusted anytime.
You’ll have a dedicated Client Success Manager who focuses exclusively on a small group of Home Instead offices. They receive extensive training on Home Instead and the platforms we use, such as Google and Facebook. We are a Google and Meta Partner agency. We recommend monthly calls, but you can book a call anytime with no limits.
Founded by James McGlade, an ex-Google employee and Digital Strategist, Growth Alliance aligns its goals with clients’ needs. With personal ties to Home Instead, we prioritise your best interests and choose not to work with other care companies.
We’ve managed over £4 million for the network, generating more than 48,000 calls annually and 500,000 applicants to date.
Many offices partner with us alongside their in-house marketing team, or we become a crucial part of their strategy. Just like you may outsource legal advisory or tax planning for specialist expertise, we bring specialised skills on platforms including Google and Facebook advertising, ensuring you get the best ROI.
Our access to data from across the franchise network and years of experience help you avoid reinventing the wheel. Plus, our investment in professional content enhances your brand’s reputation, which is absolutely key when promoting business on social media . This frees up your in-house team to focus on what they do best: engaging with the community and building local relationships.
Our streamlined onboarding process typically gets you started within 1-2 days. We handle the transfer of accounts and provide a complimentary audit with performance benchmarks for transparency. This ensures a smooth transition and immediate improvements in your campaigns.
Many offices join us from other agencies, and our client retention rate currently sits at 98%
We offer reduced rates for your second and subsequent offices, helping you devise a tailored growth strategy. Our support includes launching and scaling new territories with focused resources, understanding performance through customised dashboards to give you an overview of all territories and each individually, and integrating each locations' SmartRecruiters to enhance efficiency. Each location benefits from precise candidate targeting and streamlined recruitment processes, ensuring your multi-unit operations run smoothly and successfully.